REACH CONSUMERS

MicoTVR is a digital signage product designed for and dedicated to the Canadian optical industry. Personalized for each practice, it addresses consumers in a buying mode. MicoTVR offers a turnkey solution: equipment, installation, production of still information and promotion images, and a library of informative video clips created by MicoTVR , as well as suppliers' clips.

Allows clinics to tell customers about their services, products and promotions

Allows suppliers to introduce their products and services

  • 45 to 75 second video clips on eye health targeting ECPs' customers
  • Suppliers' video clips; each clinic can choose from any of the following categories:

Ophthalmic
lenses

Photochromic lenses

Sunglasses

Frames

Contact
lenses

Other

HOW IT WORKS

Set up in a high traffic area (waiting room) without audio,
prompting clients to pay attention.

MicoTVR SYSTEM

Centralized at the MicoTVR office, there is no handling required by the clinic. The clinic or corporate office decides on the content of the message to be conveyed and MicoTVR programs the display system accordingly, leaving staff members attending to their customers.

The way it works:

  • Requests for clips and videos are addressed to MicoTVR customer service by email or by phone
  • When required by the ECPs practice, free layout/design of still images about local promotion and information
  • MicoTVR assembles the loops and the still images and upload to each clinic
  • Response time: 1 to 2 business days
  • Flexible for specific promotion periods that can be scheduled for any number of days

Technical requirements:

  • AC 120 volt outlet for monitor/screen and media player
  • Internet connection

TURNKEY SOLUTION

MicoTVR OFFERS A TURNKEY SOLUTION

  • System set up and installation
  • From its library:
    • Choice of eye health video clips
    • Choice of suppliers' video clips
  • Free production of still images
  • Permanent network access and monitoring

BENEFITS AT THE PRACTICE LEVEL

  • Source of information for qualified customers
  • Helps to increase sales per customer
  • Reduces the perceived waiting time
  • Improves the customer's experience
  • Opens up communication (discussion) with customer's ECP
  • Promotes products and services available at the clinic
  • TV screen on/off function programmed to play during business hours

SOME DATA

89%
of consumers are very much in favour of dynamic displays at points of sale (Source: KPMG)
75%
of visitors recall digital displays (Source: Ipsos)
70%
of buying decisions are made at points of sale(Source: Popai)
24%
Dynamic display campaigns increase sales by an average of 24%(Source: Popai)

JUST THINK ABOUT IT...

...even one additional sale per month generated by MicoTVR in each clinic secures a return on your investment.

PARTNERS

SALES : 855.882.2424
CUSTOMER SERVICE : 888.990.4422 X 224
MICOTV@M2L.CA